Designed to make learning about carbon peak and carbon neutralization accessible and enjoyable, Low-Carbon Life offers users a virtual game environment where they can explore the impact of human activities on the environment. By binding real-life travel cards and engaging in low-carbon emission reduction activities, users can earn green energy to transform and upgrade the game scene environment, simulating the experience of living a low-carbon life.
One of the key strengths of Low-Carbon Life is its ability to combine virtual reality with real-life scenarios. By using real-life scenes as a reference, the app creates an immersive experience that bridges the gap between the virtual and physical world. This approach allows users to easily understand the relationship between environmental pollution and their personal lives, fostering a sense of achievement and encouraging active participation in low-carbon environmental protection actions.
Through interactive games and virtual online learning, Low-Carbon Life provides users with practical tools and knowledge to practice low-carbon actions. Users are not limited by time or location, allowing them to engage in environmental education and green travel at their own convenience. The app also offers features such as carbon reduction rankings, daily low-carbon tips, and tree planting, further enhancing the user experience and promoting sustainable practices.
The development of Low-Carbon Life was not without its challenges. The designers faced the task of creating an app that could effectively communicate the impact of environmental pollution on individuals and inspire a sense of responsibility. By utilizing 3D simulated reality technology and quantifying game data with clear charts, they were able to overcome these challenges and create an app that not only educates but also motivates users to take action.
The success of Low-Carbon Life has not gone unnoticed. In 2023, it was awarded the Bronze A' Design Award in the Sustainable Products, Projects, and Green Design category. This prestigious accolade recognizes the app's outstanding design and its contribution to improving the quality of life and promoting sustainable practices.
Low-Carbon Life is not just an app; it is a powerful tool for environmental education and a catalyst for change. By combining virtual reality, interactive games, and real-life scenarios, it empowers users to make informed decisions and actively participate in low-carbon environmental protection. With its user-friendly interface and engaging features, Low-Carbon Life is paving the way for a greener and more sustainable future.
Project Designers: CCB Fintech Co., Ltd.
Image Credits: CCB Fintech Co., Ltd.
Project Team Members: Designer: Wending Zuo
Designer: Hui Chen
Designer: Jinrong Zhu
Creative direction: Shusheng Liu
Project Name: Low-Carbon Life
Project Client: CCB Fintech Co., Ltd.